We’re incredibly proud of the work we’ve achieved with this client, having smashed the 4-month target of reaching 10 MILLION people by month 3! So what did we do?
We were briefed to reinvigorate the brand, targeting gamers and consumers with an interest in wider retro themes. We integrated Social and Experiential campaigns by developing a branded video game to ‘own’ the gaming space, and used celebrity endorsement to intensify the influence. Sampling dwell time of the products averaged 9 minutes at major Gamer events, supported by us in Real-Time and Paid Social.
Level achieved? Completed it…
