Warsteiner’s long association with London Fashion Week Men’s (#LFWM) stepped up a gear with the introduction of its #FussballWCup activation. Thanks to Huddle’s efforts, Warsteiner took the highly acclaimed top spot as the non-fashion sponsor, with a reach in excess of 1 MILLION across Twitter and Facebook over the three-day event.
Installed in the Designer Showrooms at 180 The Strand, it stimulated a constant flow of interaction with the brand from designers and visitors alike, allowing the fashion communities’ favourite beer brand to generate a disproportionate share of traffic from the massively popular #LFWM hashtag. Impressive, right?
