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Augmented Reality is certainly no newcomer to the world of Social Media. We’ve seen brands using it for a number of years, particularly for its ‘novelty’ appeal (anyone for an Instagram or Snapchat filter?) BUT recently we’ve seen the rise of AR e-commerce and we’re definitely a big fan! Augmented Reality is essentially about the user […]

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You know that feeling when you’ve finally figured it out? When your Social Media posts are doing their job, your reach is brilliant and engagement is off the scale but then suddenly there’s an algorithm shake-up and without warning you’re back to square 1? Frustrating isn’t it? Luckily Twitter has released its own algorithm ‘how-to’ […]

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We’ve spoken in the past about the benefits of collaborating with Influencers as part of your Social Media strategy, particularly Real Life Ambassadors or Micro-Influencers rather than Celebrity Influencers. There’s been extensive research lately into Brand Influencers and their incorporation into Brand strategies from Influencer Marketing firm Linqia.  The US based agency has conducted a study […]

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You now what its like. You get literally 5 minutes to grab a brew, you pick up your phone and jump onto Social to see how your posts are doing. Maybe you haven’t posted for a couple of days so you find something on your camera roll and ping out a post that came into […]